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Obvious Digital Marketing Trends For 2017

Friday, February 10th
Why should your business care about digital marketing trends that are obvious? Because everyday we see businesses missing out on opportunities to win more new clients and grow their business because they fail to exploit the opportunities afforded by these obvious trends. The top three obvious digital marketing trends for 2017: Ubiquity of High-End Smartphones… [ Read More ]

The Consumer Review Fairness Act And Your Business

Thursday, December 8th
The Consumer Review Fairness Act was passed by the U.S. Senate on November 28, 2016 and was signed into law by President Obama on December 14, 2016.  The act outlaws the use of "gag clauses" in non-negotiable form contracts.  Gag clauses have been used in contracts by companies that wish to silence unhappy customers.  Such… [ Read More ]

3 Ways To Be More Productive In Your Marketing In 2017

Friday, December 2nd
Now that 2016 is almost over it's time to see how your marketing (and sales) results compared to your goals for the year.  Ask yourself, did we achieve 100% of our company's marketing goals this year? How about 50% of them? Less than that? Hats off to you and your team if you achieved 100%… [ Read More ]

The 3 Times To Talk To Your Patients About Referrals

Wednesday, April 20th
Dentists that own their own practice have a tendency to think about it 24/7. After all, even when they aren’t working, there is something that needs to be improved, fixed, ordered, or taken care of, and the responsibility comes down on them. Being so wrapped up in managing and performing dentistry can cloud your thinking… [ Read More ]

The 4 Phrases That Get Dental Patients To Refer You And Why They Work

Friday, April 15th
If you read my post, “17 Ways Dentists Ask for Referrals… And What They’re Doing Wrong”, you can probably see why I’m less-than-optimistic about scripts. Reading them makes me want to never ask for a referral from anyone ever again. Even so, I’m sure you saw a few phrases that stuck out and sounded like… [ Read More ]

15 Ways Dentists Ask for Referrals… And What They’re Doing Wrong

Tuesday, April 12th
The following are examples we found around the web-- from dentists, dental marketing “experts”, practice managers, dental assistants, salespeople, and consultants-- of how to ask for referrals. (In some cases, we edited for clarity.) These are examples of the exact phrasing people think dentists and staff should say to their patients, and-- surprise-- most aren’t… [ Read More ]

One Great Idea: Optimize Your Website For Customer Contact

Monday, April 4th
What does that mean? What is "customer contact?" How will I know if I've finished optimizing? Let's address these questions and what you can do right now to make your business look better and convert more customers online. Think of your website as a kind of introduction: much like a business card, handshake, front lawn,… [ Read More ]

Old News And Small Business

Monday, April 4th
Breaking News: people like to read news (breaking or not) online, especially on their phones. Okay, so it’s not really breaking news: the @Breaking News account is over 8 years old and has over 92,000 tweets. My bad. What’s interesting about the trend towards online and mobile news content is how much it varies from… [ Read More ]

3 Thoughts On Content Strategy

Monday, March 28th
Entertain, inform, or shut up. Content means something different to everyone on the internet; unfortunately, it means something pretty similar to all the online marketers. To us, it’s a trend, it’s a way to get eyeballs where we want them and clicks where they’re worth the most. Your typical Internet user is disinterested-- at best,… [ Read More ]