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  Paid Search Advertising, dominated by Google, is one of the most effective online marketing strategies available for businesses that want to reach potential customers who are searching for their products and services. Google handles more than FIVE BILLION searches each day and many of those searches are from people looking for products and services.… [ Read More ]

Remarketing Ads are like the "Jelly of the Month Club." As you'll recall from the movie Christmas Vacation, Cousin Eddy declared, "Jelly of the Month Club...that's the gift that keeps on giving Clark." Let me first explain what Remarketing Ads are, then I'll explain why they "keep on giving." Remarketing Ads are banner ads that… [ Read More ]

Digital ad spending is expected to increase by 16% this year, reaching new heights of $83 billion(1). Digital advertising is continuing to grow as ad spend dollars keep shifting from print, radio and television to online marketing. Google has always dominated digital ads in both search and display ads. eMarketer believes that Google’s share of the search… [ Read More ]

Why should your business care about digital marketing trends that are obvious? Because everyday we see businesses missing out on opportunities to win more new clients and grow their business because they fail to exploit the opportunities afforded by these obvious trends. The top three obvious digital marketing trends for 2017: Ubiquity of High-End Smartphones… [ Read More ]

The Consumer Review Fairness Act was passed by the U.S. Senate on November 28, 2016 and was signed into law by President Obama on December 14, 2016.  The act outlaws the use of "gag clauses" in non-negotiable form contracts.  Gag clauses have been used in contracts by companies that wish to silence unhappy customers.  Such… [ Read More ]

Now that 2016 is almost over it's time to see how your marketing (and sales) results compared to your goals for the year.  Ask yourself, did we achieve 100% of our company's marketing goals this year? How about 50% of them? Less than that? Hats off to you and your team if you achieved 100%… [ Read More ]

Great day at the office. ? [ Read More ]

Dentists that own their own practice have a tendency to think about it 24/7. After all, even when they aren’t working, there is something that needs to be improved, fixed, ordered, or taken care of, and the responsibility comes down on them. Being so wrapped up in managing and performing dentistry can cloud your thinking… [ Read More ]

If you read my post, “17 Ways Dentists Ask for Referrals… And What They’re Doing Wrong”, you can probably see why I’m less-than-optimistic about scripts. Reading them makes me want to never ask for a referral from anyone ever again. Even so, I’m sure you saw a few phrases that stuck out and sounded like… [ Read More ]

The following are examples we found around the web-- from dentists, dental marketing “experts”, practice managers, dental assistants, salespeople, and consultants-- of how to ask for referrals. (In some cases, we edited for clarity.) These are examples of the exact phrasing people think dentists and staff should say to their patients, and-- surprise-- most aren’t… [ Read More ]