The Gift That Keeps On Giving

Remarketing Ads are like the "Jelly of the Month Club." As you'll recall from the movie Christmas Vacation, Cousin Eddy declared, "Jelly of the Month Club...that's the gift that keeps on giving Clark." Let me first explain what Remarketing Ads are, then I'll explain why they "keep on giving." Remarketing Ads are banner ads that show up online AFTER you visit a website. The most common Remarketing Ads are from Amazon.com. After you look at items on Amazon.com, you have probably seen ads all over the Internet for those same items, tempting you to come back and finish your purchase....[Read More]

Facebook Ad Revenue To Jump 32% In 2017, Google Up 16%

Digital ad spending is expected to increase by 16% this year, reaching new heights of $83 billion(1). Digital advertising is continuing to grow as ad spend dollars keep shifting from print, radio and television to online marketing. Google has always dominated digital ads in both search and display ads. eMarketer believes that Google’s share of the search market will grow by 16% to $28.55 billion in 2017 (1). “Google’s dominance in search, especially mobile search, is largely coming from the growing tendency of consumers to turn to their smartphones to look up everything from the details of a product to directions,” said eMarketer forecasting...[Read More]

Obvious Digital Marketing Trends For 2017

Why should your business care about digital marketing trends that are obvious? Because everyday we see businesses missing out on opportunities to win more new clients and grow their business because they fail to exploit the opportunities afforded by these obvious trends. The top three obvious digital marketing trends for 2017: Ubiquity of High-End Smartphones Social Networks - Ready for Business Online Reviews- Trusted Now More Than Ever #1 Ubiquity of High-End Smartphones The Facts: 220 million smartphones will be in use in the U.S. in 2017 (1). About 90 million of those smartphones will be Apple iPhones (2). And...[Read More]

The Consumer Review Fairness Act And Your Business

The Consumer Review Fairness Act was passed by the U.S. Senate on November 28, 2016 and was signed into law by President Obama on December 14, 2016.  The act outlaws the use of "gag clauses" in non-negotiable form contracts.  Gag clauses have been used in contracts by companies that wish to silence unhappy customers.  Such clauses are also called "non-disparagement clauses." The new law stems from a case where a toy company demanded a customer to remove a negative online review.  The customer refused so the toy company demanded a $3,500. payment from the customer because the toy company's terms...[Read More]

3 Ways To Be More Productive In Your Marketing In 2017

Now that 2016 is almost over it's time to see how your marketing (and sales) results compared to your goals for the year.  Ask yourself, did we achieve 100% of our company's marketing goals this year? How about 50% of them? Less than that? Hats off to you and your team if you achieved 100% (or more) of your goals.  If your marketing results were less than stellar in 2016, don't worry, 2017 is right around the corner and we have three tips to help you be more productive in 2017. Here are our 3 ways you can make 2017...[Read More]

Great day in Edmonds

Great day at the office. ?

The 3 Times To Talk To Your Patients About Referrals

Dentists that own their own practice have a tendency to think about it 24/7. After all, even when they aren’t working, there is something that needs to be improved, fixed, ordered, or taken care of, and the responsibility comes down on them. Being so wrapped up in managing and performing dentistry can cloud your thinking and keep you from seeing your practice the way your patients do. For instance, you probably rely on patients to send new business your way. If you have other marketing or advertising in place, you’ve taken some of that control back, but chances are, your...[Read More]

The 4 Phrases That Get Patients To Refer You And Why They Work

If you read my post, “17 Ways Dentists Ask for Referrals… And What They’re Doing Wrong”, you can probably see why I’m less-than-optimistic about scripts. Reading them makes me want to never ask for a referral from anyone ever again. Even so, I’m sure you saw a few phrases that stuck out and sounded like something an actual person might say. Let’s take a look at the ones that resonated and why. “We’re always looking for more patients just like you.” This sentiment is a powerful one for both new and existing clients. People like to feel welcomed, recognized, and...[Read More]

15 Ways Dentists Ask for Referrals… And What They’re Doing Wrong

The following are examples we found around the web-- from dentists, dental marketing “experts”, practice managers, dental assistants, salespeople, and consultants-- of how to ask for referrals. (In some cases, we edited for clarity.) These are examples of the exact phrasing people think dentists and staff should say to their patients, and-- surprise-- most aren’t very good. What most fail to do well is let patients know - How much you appreciate the people who refer you new patients - How referrals benefit your practice - That they are the only ones qualified to make convincing referrals (you can’t refer...[Read More]

One Great Idea: Optimize Your Website For Customer Contact

What does that mean? What is "customer contact?" How will I know if I've finished optimizing? Let's address these questions and what you can do right now to make your business look better and convert more customers online. Think of your website as a kind of introduction: much like a business card, handshake, front lawn, or voicemail message, it has the potential to tell people a lot about you right off the bat. Customer contact is how your business’s touchpoints affect your customers in 3 ways: How customers find you and your business, Whether or not they want to contact...[Read More]