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Now that we are several weeks into the Coronavirus pandemic, it’s clear that every business has been impacted in some way. Some businesses are closed, some are barely open while others are thriving. Most business owners are asking:  Should I be marketing my business right now?What messaging should my marketing campaigns be using now? Note:… [ Read More ]

Three Things Every Business Should Do Right Now: We've been busy helping businesses get out the word about whether they're open or closed and how they are keeping their customers and employees safe. We created this guide to help businesses during this unprecedented time. If your business is OPEN: 1. Add A Website Banner Put… [ Read More ]

Join us this Monday for an informal chat with other businesses about how they’re coping with the COVID-19 pandemic. Share your experiences and hear ways we can help each other. Please think about sharing one good thing you’ve experienced in this challenging time.This chat is open to all businesses.Zoom Business ChatMonday March 30, 2020 3:00 PM… [ Read More ]

Managing and maintaining a Wordpress website alone can be a daunting task even for a seasoned business owner. Our world is more connected than ever and bad actors have more and more tools at their disposal to manipulate your site for their gain. At bizmktg.com, we prioritize the safety and security of your website. That’s… [ Read More ]

One of the biggest reasons to advertise on social media is the visibility of your brand. Showing your ads to an individual over and over can help increase brand awareness. For example, if someone is not currently looking for pest control services, but they see your ad on their Facebook feed, your brand is reinforced.… [ Read More ]

Intentional SEO In 2020, searching online has changed. And Search Engine Optimization (SEO) has changed along with it. It’s no longer stuffing keywords into a page or creating as many links as you can. Instead, SEO in 2020 is back to first principles of customer experience. Give the answers they want and give them someone… [ Read More ]

Sharing your story is one of the most powerful experiences in business and life. Why? You are in business because of your story. Business owners often express this sentiment, “I’m actually selling myself, my ethics, and my honesty more than any product. Anyone can sell these products or services, but I'm able to give them… [ Read More ]

Knowing how and when to scale your business can be a challenge. Using a simple two-by-two matrix is an effective tool for visualizing your options and formulating a strategy for growing your business. The two-by-two matrix is a square with four boxes inside. The vertical axis on the left side is for your products and… [ Read More ]

Social Tip Organic vs. Paid Social Media. What is organic social media? These are posts that show up on your pages (Facebook or Instagram) but do not get much reach and are not shown to many people as they are not paid for. Organic is important for showing that you are active on social media… [ Read More ]

Telling stories is how we communicate. We think about our lives as a story that’s constantly unfolding and still being written. People talk about starting a, “new chapter in life.” When asked about our day, we don’t share a time-log, we tell stories.  As business owners we need to pay attention to two stories in… [ Read More ]