Three Online Marketing Trends Franchisors Can’t Afford To Ignore

If you want your franchisees to grow their businesses and win online, here’s three online marketing trends you can’t afford to ignore: #1 All potential customers have a smartphone. They use it to find and communicate with businesses. Will they do business with your franchise or your competitor? The implications of ignoring smartphone users is enormous. There are now more than 220 Million smartphone users in the U.S. That means more than 50% of website visits are now from smartphones. That’s up from only 2.9% in 2010 (source). Here's a chart illustrating the point.   The following are "MUST HAVES"...[Read More]

Three Ways To Grow Your Business in 2018

Which business owner doesn't want to grow their business this year? You know what they say, "if you're not growing your business, it's dying." There is some truth to that. Each year my business, and yours too, will lose at least a few customers through natural attrition. In 2017 we lost a good client who sold quartz, marble and exotic stone counter tops because they were sold to a bigger company that had their own in-house marketing team. Not much we can do about that...except replace them with a new client.  Here are three effective ways to grow your business...[Read More]

Instagram Basics For Your Business

Instagram (owned by Facebook) is the fastest growing social media platform used by 700 MILLION people each month. Small businesses can now use Instagram to attract new customers, but it can be difficult to know how to get started.  We've created three short videos showing how to setup an Instagram account for your business and how to use it. Click on one of the videos below to get started:  

Google Paid Search Advertising And Your Business

  Paid Search Advertising, dominated by Google, is one of the most effective online marketing strategies available for businesses that want to reach potential customers who are searching for their products and services. Google handles more than FIVE BILLION searches each day and many of those searches are from people looking for products and services. What exactly is Paid Search Advertising? Paid Search Advertising, also called SEM (Search Engine Marketing), is when businesses pay search engines to place their ads within the search results for searches related to their products and services. For example, when you google the word "dentist,"...[Read More]

The Gift That Keeps On Giving

Remarketing Ads are like the "Jelly of the Month Club." As you'll recall from the movie Christmas Vacation, Cousin Eddy declared, "Jelly of the Month Club...that's the gift that keeps on giving Clark." Let me first explain what Remarketing Ads are, then I'll explain why they "keep on giving." Remarketing Ads are banner ads that show up online AFTER you visit a website. The most common Remarketing Ads are from Amazon.com. After you look at items on Amazon.com, you have probably seen ads all over the Internet for those same items, tempting you to come back and finish your purchase....[Read More]

Facebook Ad Revenue To Jump 32% In 2017, Google Up 16%

Digital ad spending is expected to increase by 16% this year, reaching new heights of $83 billion(1). Digital advertising is continuing to grow as ad spend dollars keep shifting from print, radio and television to online marketing. Google has always dominated digital ads in both search and display ads. eMarketer believes that Google’s share of the search market will grow by 16% to $28.55 billion in 2017 (1). “Google’s dominance in search, especially mobile search, is largely coming from the growing tendency of consumers to turn to their smartphones to look up everything from the details of a product to directions,” said eMarketer forecasting...[Read More]

Obvious Digital Marketing Trends For 2017

Why should your business care about digital marketing trends that are obvious? Because everyday we see businesses missing out on opportunities to win more new clients and grow their business because they fail to exploit the opportunities afforded by these obvious trends. The top three obvious digital marketing trends for 2017: Ubiquity of High-End Smartphones Social Networks - Ready for Business Online Reviews- Trusted Now More Than Ever #1 Ubiquity of High-End Smartphones The Facts: 220 million smartphones will be in use in the U.S. in 2017 (1). About 90 million of those smartphones will be Apple iPhones (2). And...[Read More]

The Consumer Review Fairness Act And Your Business

The Consumer Review Fairness Act was passed by the U.S. Senate on November 28, 2016 and was signed into law by President Obama on December 14, 2016.  The act outlaws the use of "gag clauses" in non-negotiable form contracts.  Gag clauses have been used in contracts by companies that wish to silence unhappy customers.  Such clauses are also called "non-disparagement clauses." The new law stems from a case where a toy company demanded a customer to remove a negative online review.  The customer refused so the toy company demanded a $3,500. payment from the customer because the toy company's terms...[Read More]

3 Ways To Be More Productive In Your Marketing In 2017

Now that 2016 is almost over it's time to see how your marketing (and sales) results compared to your goals for the year.  Ask yourself, did we achieve 100% of our company's marketing goals this year? How about 50% of them? Less than that? Hats off to you and your team if you achieved 100% (or more) of your goals.  If your marketing results were less than stellar in 2016, don't worry, 2017 is right around the corner and we have three tips to help you be more productive in 2017. Here are our 3 ways you can make 2017...[Read More]

Great day in Edmonds

Great day at the office. ?