Google Paid Search Advertising And Your Business
Paid Search Advertising, dominated by Google, is one of the most effective online marketing strategies available for businesses that want to reach potential customers who are searching for their products and services. Google handles more than FIVE BILLION searches each day and many of those searches are from people looking for products and services. What exactly is Paid Search Advertising? Paid Search Advertising, also called SEM (Search Engine Marketing), is when businesses pay search engines to place their ads within the search results for searches related to their products and services. For example, when you google the word "dentist,"
The Gift That Keeps On Giving
Remarketing Ads are like the "Jelly of the Month Club." As you'll recall from the movie Christmas Vacation, Cousin Eddy declared, "Jelly of the Month Club...that's the gift that keeps on giving Clark." Let me first explain what Remarketing Ads are, then I'll explain why they "keep on giving." Remarketing Ads are banner ads that show up online AFTER you visit a website. The most common Remarketing Ads are from Amazon.com. After you look at items on Amazon.com, you have probably seen ads all over the Internet for those same items, tempting you to come back and finish your purchase.
Facebook Ad Revenue To Jump 32% In 2017, Google Up 16%
Digital ad spending is expected to increase by 16% this year, reaching new heights of $83 billion(1). Digital advertising is continuing to grow as ad spend dollars keep shifting from print, radio and television to online marketing. Google has always dominated digital ads in both search and display ads. eMarketer believes that Google’s share of the search market will grow by 16% to $28.55 billion in 2017 (1). “Google’s dominance in search, especially mobile search, is largely coming from the growing tendency of consumers to turn to their smartphones to look up everything from the details of a product to directions,” said eMarketer forecasting
Obvious Digital Marketing Trends For 2017
Why should your business care about digital marketing trends that are obvious? Because everyday we see businesses missing out on opportunities to win more new clients and grow their business because they fail to exploit the opportunities afforded by these obvious trends. The top three obvious digital marketing trends for 2017: Ubiquity of High-End Smartphones Social Networks - Ready for Business Online Reviews- Trusted Now More Than Ever #1 Ubiquity of High-End Smartphones The Facts: 220 million smartphones will be in use in the U.S. in 2017 (1). About 90 million of those smartphones will be Apple iPhones (2). And
The Consumer Review Fairness Act And Your Business
The Consumer Review Fairness Act was passed by the U.S. Senate on November 28, 2016 and was signed into law by President Obama on December 14, 2016. The act outlaws the use of "gag clauses" in non-negotiable form contracts. Gag clauses have been used in contracts by companies that wish to silence unhappy customers. Such clauses are also called "non-disparagement clauses." The new law stems from a case where a toy company demanded a customer to remove a negative online review. The customer refused so the toy company demanded a $3,500. payment from the customer because the toy company's terms
3 Ways To Be More Productive In Your Marketing In 2017
Now that 2016 is almost over it's time to see how your marketing (and sales) results compared to your goals for the year. Ask yourself, did we achieve 100% of our company's marketing goals this year? How about 50% of them? Less than that? Hats off to you and your team if you achieved 100% (or more) of your goals. If your marketing results were less than stellar in 2016, don't worry, 2017 is right around the corner and we have three tips to help you be more productive in 2017. Here are our 3 ways you can make 2017