by Peter Wilson | President
Is Your Google Business Profile Really That Important?
The simple answer is, yes! Your “Google Business Profile” is a free tool from Google that allows you to manage the way your business shows on Google Search and Maps. If your business serves customers at a particular location, or you serve customers in a service area, your Google Business Profile can help people find you.
The journey of Google Business Profile began with Google Maps in 2005, which was initially designed to help users navigate from one point to another. Fast forward to today, and Google Maps has evolved into a multifunctional tool. Users now rely on it to find local businesses, check their operating hours, view menus, and even make phone calls directly.
According to a 2022 survey by BrightLocal, a staggering 91% of consumers use the internet at least once a month to gather information about local businesses. Even more impressively, 28% of these users either visit or make a purchase from these businesses after discovering them on Google.
To find out if your business has a Google Business Profile, pull up a Google search and type in the name of your business and the city it is located in. If you are using a desktop computer, your Google Business Profile will appear on the right side of the screen.
Maximizing Your Google Business Profile
When you search for a local business on Google, you might have noticed the “local three pack” – a set of three business listings that appear at the top of the search results. This prime real estate is driven by the Google Business Profile of each listed business. Appearing here can significantly boost your business’s visibility.
But how can you optimize your profile to appear in this coveted spot?
Accurate Information – Ensure that your business’s name, location, phone number, and website are correct. This might sound basic, but it’s foundational.
Business Categories – Select the primary category that best represents your business. For instance, a marketing agency might also list themselves under related categories like “website designer” or “internet marketing service.”
Engaging Media – Google allows businesses to add photos and videos. Regularly updating this media not only keeps your profile fresh but also provides potential customers with a visual insight into your offerings.
Google Posts – Think of these as mini-updates or announcements. Just as you might post on your Facebook or LinkedIn, you can share updates, offers, and news directly on your Google Business Profile.
Q&A Section – This feature allows potential customers to ask questions, and businesses can proactively answer common queries.
Reviews – Perhaps the most crucial aspect of your profile is the reviews. They play a pivotal role in building trust. Encourage satisfied customers to leave positive reviews and always address any negative feedback professionally.
The Google Business Profile is not just a listing; it’s a dynamic platform that can drive traffic, build trust, and convert leads. If you’re a small business owner and haven’t yet claimed your profile, now is the time. With the right strategy, it can become one of your most powerful marketing tools.
If you’re looking to optimize your profile or need assistance with managing reviews, please use the links below to schedule your free marketing consultation with bizmktg.com.