Today’s Paid Search Column from Mona Elesseily on Search Engine Land had five “highly effective” landing page tips. If you are new to landing pages, this column is a great place to start.
Her five tips are:
- Add credibility indicators
- Add elements to existing buttons
- Remove page elements that are distractions
- Use effective calls to action
- Test different wording
See the whole column on Search Engine Land.
