Dentists that own their own practice have a tendency to think about it 24/7. After all, even when they aren’t working, there is something that needs to be improved, fixed,
If you read my post, “17 Ways Dentists Ask for Referrals… And What They’re Doing Wrong”, you can probably see why I’m less-than-optimistic about scripts. Reading them makes me want
The following are examples we found around the web– from dentists, dental marketing “experts”, practice managers, dental assistants, salespeople, and consultants– of how to ask for referrals. (In some cases,
What does that mean? What is “customer contact?” How will I know if I’ve finished optimizing? Let’s address these questions and what you can do right now to make your
Breaking News: people like to read news (breaking or not) online, especially on their phones. Okay, so it’s not really breaking news: the @Breaking News account is over 8 years
Entertain, inform, or shut up. Content means something different to everyone on the internet; unfortunately, it means something pretty similar to all the online marketers. To us, it’s a trend,
The key for a small business when it comes to social media is to create content that customers and potential customers will engage with again and again, something that’s meaningful
The most unique thing about social media is the freedom users have to share information, whether it’s their own original content or someone else’s. Sharing is hard-wired into the structure
1.Show off your work. I touched on this in Part I, but some more specific examples are needed. If you don’t have a dedicated marketing team or ad agency, your
