The key for a small business when it comes to social media is to create content that customers and potential customers will engage with again and again, something that’s meaningful to a sizable group or makes people think. There’s a difference between content that’s just interesting and content that people want to share with their friends and network. Here are some characteristics of highly sharable content:
- Asks the audience relevant questions
- Offers questions that the audience can ask other users
- Presents group events, sign-ups, announcements, and activities
- Encourages discussions (watch out though: can easily get out of hand)
- Highlights shared experiences, reminiscing, nostalgia
- Contains invitations and calls to action
- Is simple enough for many people to relate to
- Enables sharers to express their opinion or vote
- Provides value for the sharer, not just the reader/viewer
At bizmktg.com, we develop real strategy to attract real customers. Call or e-mail the marketing machines to learn more: (800) 808-0249 or info@bizmktg.com.
