For the last decade, social media has been the buzz word for B2C marketers, but what makes it unique for B2B organizations? Do Facebook and Google+ work for B2B campaigns and is LinkedIn the best social network to engage professionals? Join B2B marketing experts on BrightTALK as they share their best practices on social media programs aimed at the B2B buyer, social CRM and the important steps you need to take to become a social business.
Summit lineup includes:
Mastering B2B Social Media
Kipp Bodnar, Inbound Marketing, Hubspot
The Secrets of Building Online B2B Audiences with Social Media
Quoc-Thai Dang, Demand Generation Marketing, BrightTALK
The Shift to Social Business
Michael Brito, SVP Social Business, Edelman Digital
Generating Revenue from Inbound Marketing and Social Media
Richard Janning, CEO, DemandGen EMEA
12 Proven Tips to Drive 51% Engagement via Social, Email & Mobile
Sundeep Kapur, Director of Strategic Marketing, NCR
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