This presentation focuses on two strategies for attracting visitors to your website, content marketing and Google Adwords. This is the ATTRACT phase of successful online marketing.
The four phases of successful online marketing are:
- ATTRACT – how you attract visitors to your online presence including your website.
- CONVERT – how you motivate visitors into taking action with your business, convert them to customers.
- RETAIN – how you retain your customers and create loyal fans.
- MEASURE – how you measure each phase above.
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