In 2021, bizmktg.com helped more than 10,000 businesses. Peter Wilson, President of bizmktg.com and Kyle Rhodes, the company’s designer, discuss how and why the company did it.
The tagline for bizmktg.com is “We Help Businesses Win Online.” One of the company’s core values is simply, “We Help Businesses Win.” This formed the genesis of a viral success as the company helped more than 24,000 in 2021.
Early in 2021, Peter met with his business coach, Anne Garing of Anne Garing Coaching to plan his goals for the next three years. One of his goals was to help more businesses. Anne pushed him to come up with a specific number. He arrived at 1,000, then decided that number was to low…so he added a “0” and got to 10,000 businesses.
An integral part of helping businesses is education. bizmktg.com is always looking for hot topics to write and podcast about. In the span of one week, two clients of bizmktg.com asked if they should pay $289 to a company named “US Domain Authority” for a “directory listing.” The solicitations from the company were letters that looked like invoices, with five different ways to pay and even included a addressed return envelope to mail a check to the company.
Peter was incensed about the situation. In order to help as many businesses as possible, he created a blog post and a Youtube video, both titled, “Should I pay “US Domain Authority” for an annual website domain listing?”
The blog post went viral. Over 10,000 people viewed it in one month alone and so far in 2021, over 24,000 people have viewed it.
What’s next? The company is raising the bar, with a new goal to help 100,000 businesses by 2023.
