Understanding and harnessing the hidden agenda
Kevin Allen, part of the team that created the Mastercard Priceless ads while at McCann Erickson points out that tapping into people’s hidden agenda will get them to “yes.” The
Kevin Allen, part of the team that created the Mastercard Priceless ads while at McCann Erickson points out that tapping into people’s hidden agenda will get them to “yes.” The
