If you have a website, you know that roughly 40-60% of page visitors immediately leave your site after seeing one page. That’s typical of even the best websites out there. Once you’ve fine-tuned your website to convert visitors, what else can you do to reach the “other half?” The half that was interested enough to go to your site, but not interested enough to stick around? There’s one simple way: Remarketing, also known as Retargeting.
Remarketing works by displaying ads for your company around the web on a variety of sites– millions of them– but only to people who have visited your site before. It’s an ad campaign that adapts itself, only reaching those customers that have shown interest in you in the past. Targeting this precisely leads to higher click-through rates (CTR), lower cost per click (CPC), and more visits to your page.
Whether your strategy is to advertise or focus on organic website visits, remarketing is the perfect combination of reach and targeting to produce results. A survey by Adroll found that in 90% of companies, remarketing campaigns performed at least as well as e-mail, search, and display ads. And remember: remarketing campaigns have higher click-through rates and cost less, making them dollar-for-dollar the single most effective way to advertise online.
Reach your customers more efficiently and effectively than ever before. Contact the marketing machines at bizmktg.com for more information and pricing.
(800) 808-0249 info@bizmktg.com
