Small Business Marketing Resources

Our “Small Business Survival Guide – Marketing Through This Crisis” webinar series covered marketing topics critical for businesses. We showed what’s working now and how to get the most out of your marketing investment. The topics included:

Covering Your Bases – An overview of marketing strategies every business should consider. We also discussed consumer sentiment research about the coronavirus pandemic conducted by Phillip Stutts and WinBigMedia.

Building Your Brand – Chris Goldman, Certified StoryBrand Guide at and Kyle Rhodes, Designer at discuss why having good design is important to growing your brand and the elements of good design.

Make The Most Of Social Media – features Emily Caddell, Social Media Director for Emily is a social media marketing expert who helps businesses and organizations get the most from their social media efforts. This webinar covers both the basics of social media, how to create business profiles on Facebook and Instagram, the difference between organic social media posts and sponsored posts (a.k.a. ads) and the different types of ads available.

Local SEO Strategies That Work – Our Local Search Engine Optimization (SEO) Expert, Paul Lee discusses how to improve how business appears in Google search results. He also covers why Local SEO is important for every business and three ways you can get started improving yours today.

Using Google Ads To Grow Your Business – Peter Wilson, President of, shares how Google Pay Per Click (PPC) Ads work. He discusses Paid Search (Keyword) Ads, Banner Ads, Remarketing Ads (Retargeting) and Google new Smart Ads. You’ll learn how Google Paid Search Campaigns and Google Display Campaigns can be used together to create strong marketing results for your business.

How To Get More Positive Reviews For Your Business – Peter Wilson of is joined by Chris Goldman, Certified StoryBrand Guide at They discuss how businesses can get more positive online reviews and why all businesses need to take control of their online reputation.