Small Business Marketing Resources

Our “Small Business Survival Guide – Marketing Through This Crisis” webinar series covered marketing topics critical for businesses. We showed what’s working now and how to get the most out of your marketing investment. The topics included:

Covering Your Bases – An overview of marketing strategies every business should consider. We also discussed consumer sentiment research about the coronavirus pandemic conducted by Phillip Stutts and WinBigMedia.

Building Your Brand – Chris Goldman, Certified StoryBrand Guide at bizmktg.com and Kyle Rhodes, Designer at bizmktg.com discuss why having good design is important to growing your brand and the elements of good design.

Make The Most Of Social Media – features Emily Caddell, Social Media Director for bizmktg.com. Emily is a social media marketing expert who helps businesses and organizations get the most from their social media efforts. This webinar covers both the basics of social media, how to create business profiles on Facebook and Instagram, the difference between organic social media posts and sponsored posts (a.k.a. ads) and the different types of ads available.

Local SEO Strategies That Work – Our Local Search Engine Optimization (SEO) Expert, Paul Lee discusses how to improve how business appears in Google search results. He also covers why Local SEO is important for every business and three ways you can get started improving yours today.

Using Google Ads To Grow Your Business – Peter Wilson, President of bizmktg.com, shares how Google Pay Per Click (PPC) Ads work. He discusses Paid Search (Keyword) Ads, Banner Ads, Remarketing Ads (Retargeting) and Google new Smart Ads. You’ll learn how Google Paid Search Campaigns and Google Display Campaigns can be used together to create strong marketing results for your business.

How To Get More Positive Reviews For Your Business – Peter Wilson of bizmktg.com is joined by Chris Goldman, Certified StoryBrand Guide at bizmktg.com. They discuss how businesses can get more positive online reviews and why all businesses need to take control of their online reputation.


Previous Webinars

Using Google Ads To Grow Your Business

Tuesday, June 16th

Peter shares how Google Pay Per Click (PPC) Ads work. He discusses Paid Search (Keyword) Ads, Banner Ads, Remarketing Ads (Retargeting) and Google new Smart Ads. You'll learn which are best for your type of business and how to get started.

Local SEO Strategies That Work

Monday, June 1st

Local Search Engine Optimization (SEO) strategies that work with SEO Expert, Paul Lee. SEO is how to improve how well your business appears in Google search results when a potential customer of yours (that is local to you) searches for the products or services you sell. Learn WHY local SEO is important for every business and three ways you can get started improving yours today.

Make The Most Of Social Media

Tuesday, May 26th

Webinar #3 features Emily Caddell, Social Media Director for bizmktg.com. Emily is a social media marketing expert who helps businesses and organizations get the most from their social media efforts. Peter Wilson, President of bizmktg.com, joins her on this webinar.

The webinar starts with the basics of social media such as how to create a business profiles on Facebook and Instagram. It also covers the difference between organic social media posts and sponsored posts (a.k.a. ads) and the different types of ads available. The webinar wraps up with a robust question and answer session.

Building Your Brand

Thursday, May 14th

This webinar features Chris Goldman, Certified StoryBrand Guide with bizmktg.com and Kyle Rhodes, Designer with bizmktg.com.

Chris presents an overview of StoryBrand, the powerful messaging framework developed by author Donald Miller. Donald Miller's bestseller, "Building A StoryBrand: Clarify Your Message So Customers Will Listen" has helped thousands of companies clarify their messaging and grow. NOTE: Due to StoryBrand's copyright restrictions, we are not able to share a recording of that portion of our webinar. See information about our StoryBrand related services.

Our design expert, Kyle Rhodes, shares 3 reasons why having good design is important to growing your brand online.

  • Good design creates a strong and lasting first impression
  • Good design communicates clearly.
  • Good design creates brand recognition

Want help with your organizations marketing, branding, or messaging. Schedule a free consultation with bizmktg.com.

Covering Your Bases

Friday, May 8th

In this first session of our webinar series, "Small Business Survival Guide - Marketing Though This Crisis," Peter Wilson and Chris Goldman of bizmktg.com shared which marketing topics they'll be covering in the upcoming sessions. They also discussed the startling findings of recent consumer research conducted by Win Big Media, Phillip Stutts company. The research looks at consumer sentiment during the Coronavirus pandemic and shows that the top personal values that drive consumer behavior such as buying decisions has shifted away from "success, wealth, status, and being in charge," to "helping and caring for others, personal and family safety, & trustworthiness and dependability."

This shift in consumer sentiment and personal values has huge implications for most businesses. As a result, the products and services businesses offer will need to shift and so will the marketing of them.

Listen to or view this episode below:
Find additional "biz and life done well" with Peter Wilson podcast episodes.

Links
Phillip Stutts & Win Big Media - COVID-19 U.S. Consumer Sentiment Research
Follow Phillip Stutts on Medium - https://medium.com/@PhillipStutts