Join us as we explore Allan Dib’s groundbreaking approach in his new book, “Lean Marketing.” Building on the success of his bestselling “The 1-Page Marketing Plan,” Allan introduces the concept of streamlining marketing efforts to maximize efficiency and minimize waste, similar to lean manufacturing principles. Throughout the webinar, he highlights the importance of avoiding “random acts of marketing” by implementing a focused strategy that aligns closely with business goals. Allan shares personal stories and practical advice, urging small businesses to adopt a lean approach for more impactful and efficient marketing outcomes.
Resources:
LeanMarketing.com
