044: SEO Hot Takes With SEO Expert Paul Lee

Peter and SEO Expert Paul Lee answer two frequently asked questions, “SEO or Google Ads, which is best for growing a business?” and, “How long does it take for SEO to work?”

They also discuss how businesses should rank for keywords that are not on their website.

Here are two articles Paul wrote about these questions:
SEO or Google Ads, Which Is Best For Growing Your Business?
How Long Does SEO Take?