022: Using Customer Surveys To Improve Your Marketing And Services

Chris Goldman, bizmktg.com’s Marketing Messaging Expert, joins Peter Wilson as they discuss the benefits of using customer surveys to improve your company’s marketing and services. They discuss how to get started, the kinds of questions to ask your customers, how to setup a survey, how to recruit customers to provide their opinion, and what to do with the data once you’ve collected it. Chris describes his experience with Alaska Airlines customer surveys and why he usually responds to them.