Four Key Elements Of Successful Online Marketing

Successful online marketing boils down to four key elements, Attract, Convert, Retain and Measure.
Attract – Make it easy for potential customers to find your business on Google, Yahoo! Bing and directories like Yelp.
Convert – Make it easy to find answers to common questions about your business, read reviews, find your location and contact you.
Retain – Happy customers are the best marketing for your business.  Keep in touch with them and make it easy for them to leave positive reviews and refer your business to their friends.
Measure – Online marketing is measurable.  Use phone call-tracking and other techniques to see what works, then use this information to optimize campaigns and results.
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