Have you heard of Jay Abraham? If not, you must watch this fascinating and inspiring documentary on his work. Jay is a true sales and marketing genius. He works with leaders of top companies like FEDEX to help them figure out better ways to do business.
I especially like Jay’s mantra of making the most of your businesses hidden assets, things of value in your business that you may not have considered. This is part of Jay’s “positive leverage” approach, whereby you leverage those hidden assets to grow your business in ways you didn’t even imagine.
Check out Jay’s insightful 47-minute documentary at www.jayabrahamstory.com