How to Use Online Marketing to Recruit and Hire

by Emily Caddell | Director of Marketing

Having trouble hiring and retaining the right people for your business? Does your business have plenty of work to do but not enough people to do it? Here at, we often have our clients tell us that one of their biggest hurdles to growing is hiring and retaining good employees. Maybe your company has used specific hiring sites such as Indeed, ZipRecruiter or Craigslist and just hasn’t found a large enough selection of qualified candidates. If you are looking for alternatives for your next hire, online marketing might be the answer for you.

Using Facebook Ads to Hire

Facebook lead forms are a unique and often successful way to target a broad range of candidates. When an interested candidate clicks on your ad, a form pops up for them to fill out any of the information you request (name, email, phone number, location, experience). This information is then sent to you and you can get in touch with the candidate. 

Facebook ads are a way to reach potential new hires who may not have considered this profession in the past, but they might be a good fit for your business. Facebook ads target an audience using geographic targeting which can be nationwide or local. The audience for these ads is very different from hiring sites because the ads are reaching people who are not necessarily searching for a job.

When you use Facebook ads to hire, it’s important to showcase your business in a very positive way. Your ads should show real, happy employees doing their work. These ads are a great way to showcase your business to potential hires but also to potential customers. Showcasing your brand and your business’s values will help attract employees and potential customers with the same ad. Your competitors may not be utilizing Facebook ads to recruit hire but your business can use this unique hiring strategy to find the best applicants and get a leg up on the competition.

Using Google Ads to Hire

Google Ads are a great way to get in front of people searching for the specific type of job opening. When someone searches Google, they may search for “auto mechanic jobs near me,” or “sales jobs near me.” The Google search results will show ads at the top of the page for matching job openings. The ads will link to a page on a website where people can fill out a form with information to show they are interested and qualified for the job. These forms will get emailed to the business for follow up.

Running Google Ads for job openings can be very effective if you want to limit the geographic area that your postings show while advertising on Indeed and other job sites can lead to applicants coming in from all over the country or even the world. This is a nuisance to most businesses.

When running Google Ads for job postings, be sure to have an “Employment” or “Jobs” page on your website that describes why someone would be interested in working for your company. It is also helpful to have pictures of your actual staff on that page so potential job applicants can “picture” themselves working at your company.

One benefit of running Google Ads for a job opening is that you can use very specific keywords to trigger your ads, for example, “Journeyman Electrician Jobs” which may not have many searches each month, but when it does, Google will likely show your ad to that person.

Is it Time to Invest in Online Marketing to Recruit and Hire?

Our team at is well equipped to help you find the right employees for your business. Book a free consultation today to learn more about how we can help you attract and hire qualified candidates.

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