One of the biggest reasons to advertise on social media is the visibility of your brand. Showing your ads to an individual over and over can help increase brand awareness. For example, if someone is not currently looking for pest control services, but they see your ad on their Facebook feed, your brand is reinforced. Later on, when they encounter a pest problem, your brand will come to mind and they are likely to call you to take care of the issue. If your ads are of high quality and enticing to the consumer, your company will be noticed. Facebook and Instagram are a great way to enforce your brand to a cold audience and turn them into paying customers!