Sharing your story is one of the most powerful experiences in business and life. Why? You are in business because of your story. Business owners often express this sentiment, “I’m actually selling myself, my ethics, and my honesty more than any product. Anyone can sell these products or services, but I’m able to give them a level of trust they won’t find with most other companies.”
But how do you share that story? How do you convey that level of trust?
As part of the bizmktg team, one of my favorite experiences is meeting business teams for our “Storybrand Strategy Session”. During this 3-4 hour session, we dive into your story, your customer’s story, and begin building a framework to get your story straight. From this foundation, we can now reshape your digital marketing and propel your company forward.
Communicating your story in the digital online space requires clear, concise language. Knowing what you offer to improve your customer’s life sets you apart.
If you haven’t updated your presence in the world of websites and digital marketing in the past three years, it may be time to schedule a Storybrand Strategy Session and get your story straight…for you, for your customer, and for your business.