90% of consumers aged 18-24 spend 1 to 5 hours every day on their mobile devices
What impact will all this time spent on mobile devices mean for local businesses? Damian Rollinson explores this question in his post titled “How Mobile’s Demographic Shift Impacts Local” on the Street Fight blog.
Here’s a remarkable statistic from a studyconducted this summer by mobile engagement company mBlox: 90% of consumers aged 18-24 spend 1 to 5 hours every day on their mobile devices. For 10% of consumers in the same age group, the daily number goes up to 5 to 10 hours. If one compares these statistics to the time spent on other leisure activities, as reported in the Labor Department’s most recent American Time Use Survey, it’s fair to assume that young people in the 18-24 demographic spend, on average, more time on mobile devices today than they do watching television. It also appears that mobile usage is far ahead of “playing games and computer use for leisure,” which accounts for a little less than one hour per day for the same group, according to the Labor Department.
One thing is for sure…the mobile phenomena is not going away. If you are a small or local business, be aware and take advantage of it with mobile campaigns, QR codes. We can show you how.