8 Marketing Tactics Every Business Needs

by Emily Caddell | Director of Marketing


Need help deciding which marketing tactics your business should use? To help you make sense of it all, we created a list of 8 marketing tactics every business needs. We also included links to blog posts and podcasts we produced about each tactic as well. 

SEO (Search Engine Optimization)

Local Search Engine Optimization or “local SEO” helps businesses rank higher on Google when people are searching for their services. Higher rankings mean more customers, and that means more sales. Any business serving customers in a specific location needs local SEO.

 

Read our related blog posts here:

What is Google My Business and Why Does it Matter to SEO?

Can I Do My Own SEO For My Business?

SEO Audits… So What?

SEO For Health & Wellness Providers

Listen to our related podcast episodes here: 

14: Paul Lee – What Is SEO And Why Should I Care?

19: Local SEO Strategies That Work

29:What Is Google My Business And Why Should I Care?

30: How To Write Blog Posts That Show Up In Google Search Results

34: Paul Lee – Can I Do My Own SEO For My Business?

36: What’s The Right Way To Do SEO For Health & Wellness Providers


Google Ads

Google is more than a company, it has become an action. People say, “Google restaurants” to see who’s local, open, rated high…and most importantly…to make a choice.

Your Google Ads need to be carefully designed, intentionally promoted, and targeting specifically to the audience you’re trying to reach. Our Google Ads Certified team members can make sure it’s done right.

Read our related blog posts here:

Using Google Ads To Grow Your Business

How Remarketing Ads Can Help Your Business Grow

Campaigns that Create Leads

Listen to our related podcast episode here:

20: Using Google Ads To Grow Your Business


Marketing Messaging

The best marketing is simple, clear messaging supported by clean, effective imagery. In a quick glance of your website, we want to communicate everything a person needs to know to do business with you. By getting clear, you can start getting customers.

The bizmktg.com facilitated Strategy Session will develop an understanding of your customer with your team, development of a strategic sales-funnel approach for your company, and refinement of Your Marketing Message (both a marketing presentation and our framework for developing your clear, simple, marketing message).

Read our related blog posts here:

Business Made Simple

Building Your Brand

Listen to our related podcast episode:

12: Chris Goldman – StoryBrand Guide – 5 Things About StoryBrand


Website Design and Functionality

Your website is not only an entry point to the world, it’s also your primary engine for growing your business. Your website needs to not only be reflective of your business, but it also needs to be user-friendly. Our in-house design and development team can build a custom website sure to stand out from the competition. 

Read our related blog posts here:

Your DIY Website is Costing You Money

What Makes a Great Website?

Could a Caveman Use Your Website?

6 Reasons Your Business May Need A New Website

Listen to our related podcast episode here: 

28: Is Your Website Outdated? Here’s How We Can Help


Reputation Management

Bottom line: without reviews, you can’t compete online. BrightLocal Consumer Studies completed in 2019 showed that, “82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they ‘always’ read reviews.” But how does a local business get noticed and stand out in the midst of larger companies with almost limitless resources? Reviewsofl.us is the solution.

Bizmktg’s team can show you how to get reviews, respond to reviews, and convert those reviews into new business. Setting up the technology, training your staff, and helping you navigate successful follow-up on bad reviews will help bring in new customers.

Read our related blog posts:

Three Simple Ways to Get More Positive Google Reviews

How to Respond to Negative Reviews

How To Get More Positive Reviews For Your Business

Listen to our related podcast episode: 

21: Getting More Positive Reviews For Your Business


Social Media Marketing

Social Media platforms are a mixed bag. But online use of these platforms is exploding. Some of those explosions can help you — reaching sheer numbers of people. Some of those explosions are tough — the amount of discord.

How you promote your services and products through social media has never been more important. One wrong word or image can undercut your efforts. But campaigns done right can propel you forward in this competitive environment.

We’ll make sure your ads move you forward with strategic timing, design, and language coupled with pinpoint targeting.

Read our related blog posts here: 

How Facebook Leads Ads Can Grow Your Business

What Is The Trifecta Marketing Strategy?

Listen to our related podcast episode:

18: Making The Most Of Your Social Media Marketing


Results Reporting (Conversion Tracking)

A website can look good and not perform well. But our clients don’t have to wonder if their site is performing. They have a team checking the data. Understanding where “clicks” and site visits are coming from, helps us target online marketing to your advantage. We’re taking the guesswork out of online marketing for you, so you can have confidence your online marketing is working for you.

Read our related blog posts here:

The Most Expensive Marketing Mistakes We’ve Seen Businesses Make… And How To Avoid Them

Is Your Advertising Working?


Email Campaigns

Every business should be sending email campaigns to their customers including previous customers, current customers and potential customers. Emailing relevant content will build your company’s brand with potential customers and reinforce your presence with current customers. Your current or previous customers may not need the specific service that is discussed in the email at the time, but they may pass it along to their friends and family.

Read our related blog posts:

Do Email Campaigns Really Work?

What Is The Trifecta Marketing Strategy?

— KEEP READING
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