by Emily Caddell | Director of Marketing
Reviews are vital to growing your small business, more than you might think. Getting positive reviews is extremely important to helping your business succeed. 87% of consumers read online reviews for local businesses. If your business does not stand out with positive reviews, you will be left behind. Here are our 5 reasons why positive reviews matter for your small business and what you can do about it:
1. Positive reviews help your business stand out.
When someone searches for a service, such as “roofing repair near me”, they are bound to get many options to choose from. A company with 200, 5-star reviews is much more likely to get attention than a company with 12, 3-star reviews. More reviews, especially positive ones, are one of the best ways to reach an organic audience.
2. Positive reviews impact consumer decision-making.
Regardless of your type of business, people want to feel like they can trust you. Any customer who is searching online for a product or service is going to trust the company with more positive reviews than a company with mixed reviews, or no reviews. Positive reviews encourage consumers to gravitate towards your business.
3. Positive reviews build trust with current and potential customers.
Responding to reviews, whether positive or negative, can help customers trust your business. Responding shows that you care about the experience that your business provides and that customers will feel like an important part of your business. If your business consistently considers reviews to move your business in a positive direction, people will take notice.
4. Positive reviews can help you with organic and referral marketing.
When a happy customer reviews your business on a social site, their friends take notice. Many times, that review will come up in their social feed and is a simple but rewarding way to get new customers.
5. Positive reviews can boost your SEO.
Google is looking at reviews when it decides where you rank on the map listings, AKA “The 3 Pack”. Google is looking for overall rating, the frequency of your reviews, and how recently you have received a new review. They are also looking at whether or not you are responding to your reviews. All things being equal, the company with more positive reviews is going to rank better on Google.
What can you do to get more positive reviews?
Read more here:
At bizmktg.com, we offer an online reviews management service called “ReviewsOf.us.”
Our service helps you get more positive reviews, monitors the web for new reviews about your business and streams the positive reviews to your website. If you would like to learn more about Reviewsof.us, book a free marketing consultation with us.