Why Data Supported Marketing Matters Most businesses want more leads. Marketing online without source tracking your leads is like throwing your business card out of a blimp. Maybe it worked? Read More >
What does that mean? What is "customer contact?" How will I know if I've finished optimizing? Let's address these questions and what you can do right now to make your Read More >
Here’s a tip from the halls of business schools across the country, just in case you haven’t spent much time in marketing lectures lately: Now that customers can research Read More >
Lots of businesses have social media profiles. This is a good first step, but if you don't post anything, it's kind of like having a street address with no building. Read More >
Online marketing is complicated, right? As founder and consultant at bizmktg.com I am often asked some variation of that question, especially by business owners who are busy taking care of their Read More >
Today's Paid Search Column from Mona Elesseily on Search Engine Land had five "highly effective" landing page tips. If you are new to landing pages, this column is a great Read More >