If you want your franchisees to grow their businesses and win online, here’s three online marketing trends you can’t afford to ignore: #1 All potential customers have a smartphone. They Read More >

Geofencing is creating a digital perimeter that corresponds to a physical location. A fun example is a wireless dog collar that mildly shocks dogs or tracks their locations when they Read More >

This is Part II of a series of blog posts on how small businesses can use social media. Read Part I here. Target the information in and characteristics of your Read More >

At least 64% of American adults own a smartphone. That’s a quite a bit. That’s about the same percentage of Americans who don't know what a pool is for. Yikes. Read More >

Over the last few years, the buzz over mobile hasn’t slowed down in the slightest. Virtually every major brand and website has at the very least made their site mobile-friendly, Read More >

According to information compiled by Tricia Duryee of the Wall Street Journal's All Things Digital blog, mobile - not social - took all the glory on Cyber Monday 2012. On Read More >

Hyperlocal mobile advertising (a.k.a. HyLoMo) is finally gaining serious traction.  The skyrocketing adoption rates of smartphones is giving local online advertising enough scale to be relevant and profitable for publishers Read More >